As Gardel's tango says; To think that 20 years is nothing! It seems that yesterday was the beginning of Google's mission, typical of a new era: to organize all the information in the world. It's been 20 years since we're used to typing a word and getting a list of answers.
The search experience was perfected during all this time, becoming increasingly efficient in the art of solving a doubt. But to turn years is something different and, as it could not be of another form, many updates were sent. And we will not wait 20 years and we will tell you, first hand, all the news.
The future fits in our pocket
The first observation of this new stage is that mobile devices continue to grow. It is a matter of time for most people to complete the fusion between the computer and the cell phone, therefore, the updates are only for mobile devices.
Another issue is the synchronicity of your virtual identity, by accessing all your accounts from a single device, a large investment in artificial intelligence was made to customize in detail the individual experience of each navigator.
Let's see then the updates.
Activity log
The log is a notebook in which information about the heading, speed, maneuvers and other details of the navigation are reported. In the case of this update, when you perform a search you will see, before the SERP, a window with options based specifically on your browsing data. Google itself does the work with its artificial intelligence.
Collections
This concept is like an enlarged blog with information that you also add. And to organize and motivate the user is presented with the concept of the collection. Very subtle, you are not a simple filing cabinet but an information collector. Google always working on our self-esteem.
Dynamic organization of results
Google, taking advantage of your knowledge, will group your results into categories and will offer you several tabs with various information on the topic consulted.
Google Discovery
This mode is for those who are not only interactive but are also friends of artificial intelligence, it suggests content according to your particular tastes.
Preview videos
Another great facility, it will no longer be necessary to enter the video to see it. We must remember that the goal of Google is that you stay as much time in your domain, therefore, this resource is ideal for that.
Stories
Understanding the weight of the ephemeral is fundamental in this universe, our attention passes from one subject to another at the speed of light, in the same way, that we are interested we forget. Therefore, they were incorporated to address the sensitivity of the user.
Google Lens
For image searches, it is now possible to use the Google Lens, a kind of magnifying glass that allows you to analyze each particular element of an image separately, ideal for e-commerce.
As you can see, that child named Google is now a young man who is increasingly integrated into our daily life; Happy Birthday! And what are you waiting for, Google wants to be your friend.
If you want to know everything about this universe, download our Google Domain kit and participate in this party.
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