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Writer's picturePranab Paul

Guide For Amazon Affiliate Marketing On Facebook

Updated: Oct 31, 2022


High-income bloggers usually admit that they earn money from various sources rather than just blogging. Affiliate marketing is one of the best ways to make money promoting products that they like or use, or those that they believe will benefit their audiences. Amazon Associates is a popular service that allows you to develop and earn money with your favorite products on Amazon.

It is possible that you reach a wider audience than your website can have. Facebook even has an advertising network that provides the opportunity for your promotions to reach a wider audience, which could give you greater possibilities for conversion. However, there are essential things you should know before starting to promote links, as some promotion methods may go against the guidelines of the Facebook or Amazon network.

Use Amazon Affiliate Marketing on Facebook. Rules To be Followed

Facebook can be complicated. Their terms frequently change with respect to promoted and branded content, especially as new forms of branded content and sponsorship become popular, which affects the way you can use Amazon affiliate links without having problems with Facebook. Your understanding of the process and the essential steps to follow to stay within the guidelines of Facebook and Amazon will help you earn money.

The following pieces of information are some of the most important policies to understand before venturing into Facebook affiliate marketing.

Can I Publish In Personal And Commercial Pages?

Absolutely! It is not against the Terms of Service (TOS) of Facebook or Amazon to post affiliate links in your profile or business page. However, if you use a different affiliate network, be sure to check your TOS to make sure that publishing your affiliate links in any of them is correct. In most cases, it will be.

One of the best ways to increase the reach of the posts you post on your Facebook business page is to share the post in your profile. Many affiliate marketers choose to do this with their affiliate links on Facebook because their personal friends and family members can help them increase their posts on the business page through likes, comments, and participation, which in turn can increase conversions. Of affiliate links.

Importance of Brand Content Policy

Facebook's brand content policy is not at all clear when it comes to Amazon affiliate marketing on Facebook and marketing with other affiliate networks. The policy mentions that only verified pages and profiles (those with the verified blue badge) can publish branded content, which is content that talks about other brands and third-party products. This looks a lot like affiliate marketing.

However, Facebook also explains that brand content "has or is influenced by a business partner for an exchange of value," which is not the case with affiliate marketing. Facebook requires that any company or individual that publishes branded content must tag the third party's page and reveal their relationship. To error on the side of caution, it's a good idea for affiliate marketers to adopt this practice on Facebook, too.

Are Affiliate Links Allowed on Facebook Without Disclosure?

When you place an affiliate link on your profile or Facebook page, you are promoting the product to which you are linking. The Federal Trade Commission (FTC) not only has strict policies regarding the disclosure of anything from a third party that promotes or has been paid, but Facebook also requires transparent disclosure.

When you place an affiliate link on Facebook, you should be clear that you will receive a payment if someone clicks on your link and buys the product. There is no specific terminology that you should use, but it must be clear that your link is an affiliate link. Even saying something as simple as "This is an affiliate link" before placing the link may be enough.

Is It OK to Publish Amazon Affiliate Links With Facebook?

Affiliate marketing on Facebook using Amazon links is really a great way to increase your affiliate sales. But, Amazon will not allow you to promote Facebook posts that have your affiliate links within them. In other words, you can place Amazon affiliate links in your Facebook posts, but you can not use Facebook ads to promote them.

In contrast, what many affiliate marketers do is use Facebook Ads to promote content on their websites that use their Amazon affiliate links. This technique is acceptable because it does not promote direct affiliate links. However, the direct link to a product on Amazon and the use of Facebook ads to promote it can cause you to be excluded from the Amazon Associates Program.

However, other affiliate networks can allow you to promote your links through Facebook Ads. Facebook allows the practice if your affiliate links are within your advertising guidelines, which generally does not allow the promotion of illegal, adult and non-secure products.

Start Making Money With Affiliate Marketing On Facebook

Now that you know what rules you should follow to use Amazon's affiliate links in your Facebook posts, you need to know what to do with them! There are several ways to use these links effectively that can attract more attention than merely placing a link on your page or profile with a few words about the product. Instead, try one of these five tips:

1. Make Image Galleries:

Images tend to have a much higher reach on Facebook than text publications. Most people who move through their news sources see flashy photos more easily than text publications. You can create a gallery of images by posting attractive photos of the product you want to promote in a publication, along with a detailed description or product review, followed by your affiliate link.

However, make sure you do not make your page or profile look like a scam. If you post these frequently, your Facebook reach may be affected, and you could risk losing followers who do not want to see so many promotional publications. For the benefit of your Facebook followers and your reach, it's a good idea to post a variety of text and text messages plus images on your page or profile.

2. Create Video Reviews and Links to Products You Use:

The more variety you have in the types of publications you create on Facebook, the better. Therefore, you may have a better chance of attracting a larger audience if you add video content to your Facebook page. Videos are an excellent way to attract your audience, and you can create reviews or tutorials focused on the products you want to promote through affiliate links.

Within the text area of ​​your publication, place your affiliate links in the different products you used or mentioned in your video. You can also do this in a comment, which can help your participation percentage and later reach.

3. Promote Your Commercial Publications On Your Page:

After creating publications with affiliate links on your business page, you must acquire the habit of sharing them in your profile. Your friends and family will generally help you get a more significant commitment to your publications, which directly affects the scope of your publication, by commenting, liking or sharing. You can also encourage your friends and family to help you support your business by sharing at least one of your Facebook posts weekly.

4. Links to Your Blog Content on Facebook:

Promote the content of your blog that includes affiliate links in your profile and Facebook business page. But, do not just share the link. Instead, make it look meaningful to get a wider scope of publication. In your Facebook content, explain what your new blog post is about, how you can help your audience and mention some of the useful products that you will talk about in your article. Link a couple of them within your Facebook content, too.

5. Make a Facebook Group for Links and Conversations:

Facebook groups can, in some cases, receive much more commitment than the pages. Although it is important that your company has a Facebook page, you can create a group for the additional participation of followers that invest in your business. The groups are perfect to hold conversations with your followers and, as administrator of the group, you can establish yourself as an authority figure.

Doing so can facilitate the promotion of products through your affiliate links to those who may be interested in them. You can back them up with your experience and carry out conversations that can help others learn why and how to use the products.

Conclusion: Amazon Affiliate Links on Facebook

The affiliate links of Amazon and Facebook make an excellent partner when the guidelines for both platforms are followed. You must be transparent with your audience in the use of affiliate links so as not to violate the Facebook policies or the Amazon Associates Terms of Service.

Keyword research can also help you find the best keywords to target your affiliate links on your blog and Facebook posts. Long Tail Pro can provide you with the best keywords for your content to expand your audience and improve your affiliate marketing conversions.

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